Traveling with Guppyz

Incentive Tourism is a branch of the well-known MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. It is a form of business travel used most often by large companies or corporations to reward or motivate staff, and to cultivate informal relationships with important clientele. Incentive tourism differs from other forms of MICE travel because its primary purpose and focus is leisure and entertainment, and not professional or educational development. Incentive travel has been recognized to further motivate individuals to feel involved and interested in their company’s success. As a result, in the past decade, companies worldwide have begun to realize the benefit offering incentive travel can have on their business, thus making it an increasingly large market in the world of MICE tourism.

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Almost all of humankind love to travel. Traveling is one of the dictates of man’s genetics. We have been nomads from Adam’s days. It’s just that technological advancements have transformed us into becoming savvy travelers. Pleasure, education, business, adventure, even criminalhood (fleeing fugitives comprise 25% of the traveling population) incite our need and stimulus to travel.

Our travel habits and idiosyncrasies have caused it so that travel and tourism have become the nation’s second largest services export industry, third largest retail sales industry and one of America’s largest employers. After 9/11, people got comfortable traveling again, resuscitating the travel industry that now rakes in more than $600 billion into the nation’s economy, directly providing more than 7 million U.S. jobs and continues to be an economic generator. Who would not want to partake of the gravy and all the accompanying adjuncts that travel yields?

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